The Perfect Cappuccino

International Premiere

Director Amy Ferraris is obsessed with finding the perfect cappuccino. After being introduced to cappuccino in Italy, she has not been able to find the same perfect brew in America.

In search for the perfect cappuccino, she takes a journey tracing the origins and social significance of the cappuccino and along the way, the film will confront a series of larger questions: Why is the Starbucks chain-store model a uniquely American approach to coffee? Is there something about being American that pushes toward expansion and mass standardization? Does the American culture value business enterprise or a culture ruled by it?

Blending the voices of baristas, cultural critics, business leaders and coffee geeks everywhere, this film will use the cappuccino as a means to explore the strange intersections of individualism and mass culture in America.

While an American story, the themes of commercialization and globalizations are universal.